Berean Building and Loan Association Membership Advertisement

Title

Berean Building and Loan Association Membership Advertisement

Subject

Berean Building and Loan Association, 1926 South College Avenue, Secretary W. Basil Webb, 1403 N, Mervine Street

Description

This short newspaper advertisement from the Philadelphia Tribune invites potential customers to attend a meeting of the Berean Building and Loan Association. The text encourages members to deposit their funds with a building and loan association over a regular bank. Isadore Martin was the head of Berean Building and Loan Association, which used investors money to provide loans for people who wanted to buy homes throughout the Great Migration in Philadelphia. Berean Building and Loan Association allowed numerous southern African Americans to buy their homes in West Philadelphia. This advertisement allowed for the development of a unique home owner culture throughout new Philadelphians.

Creator

Secretary W. Basil Webb

Source

Philadelphia Tribune

Publisher

WCU, HIS 601/HON 452 Great Migration and Digital Storytelling, Fall 2014

Date

July 27, 1918

Contributor

John Hashagen, Dan Harlow

Rights

Used by permission of the Philadelphia Tribune Company, Inc. All rights reserved. The Philadelphia Tribune, with 130 years of continuous publication, is the oldest newspaper in the United States serving the African-American community.

Format

PNG

Type

text

Original Format

Newspaper Advertisement

Files

Berean Savings and Loan Ad.PNG


Citation

Secretary W. Basil Webb, “Berean Building and Loan Association Membership Advertisement,” Goin' North, accessed November 29, 2022, https://goinnorth.org/items/show/144.